Blogging for Business - A Simple Guide to Get you Blogging

A great blogging tips from Raj Anand, technical director at Kwiqq.com. In this ebook he describes how to use online journals (blog) and blogging activity as a fantastic marketing tool by join the online discussion and gradually gain authority in their field. Raj also mention seven reasons why individual, organisations, and companies should getting involved to blogging:

1. Blogging increases your search engine results position (SERP)
2. Blogging increases your site traffic
3. Blogging establishes your organisation as thought-leaders in your sector
4. Blogging provides a perfect platform for announcements
5. Blogging gives your users a space to comment
6. Blogging is a great platform for stakeholder communication and feedback
7. Blogging facilitates full engagement in the on-line conversation about your cause, campaigns and projects

Because the publicity gained through blogging is organic, it is much more trustworthy than traditional advertising, and much more valuable because of its authentic, personal feel.

Raj Anand is the winner of Europe's Young Entrepreneur 2007 by BusinessWeek and was one of the Top 6 Entrepreneurs in the UK at Cranfield University's Upstart Programme. Previously Raj worked for the European Union, in Shell STEP internships, and developed software projects for Dazdaq Limited (a hi-tech medical firm), local firms like Daniel Sullivan Racing, Desi-Soundz Radio Station and at Sussex University research labs (Informatics). Raj has also won many national awards for his projects in computer science, leadership skills and his entrepreneurial ambitions; for example the Millennium Volunteer award from the Home Secretary, Charles Clarke for helping local charities with Web projects, President of the best Society at Sussex University Union and runner up at South East Shell STEP awards.



Blogging for Business